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Vulva 101: Spa Esprit Group Unveils Art Show and Poll to Break Taboo on Intimate Care

by Voices Wellness 15 Sep 2021
Photo: Spa Esprit

How much do Singaporeans know about the vulva? This art show and nationwide poll hope to uncover local perceptions of intimate care. By SAMAN FRANCIS.

From the lifestyle brand that popularised the concept of Brazilian waxing in Singapore comes a brand-new campaign that aims to dispel the taboo surrounding intimate care. Boldly themed Voyage to the Vulva-verse, probably a cheeky nod to the Marvel Multiverse, the movement by Spa Esprit Group will feature a vulva-themed art show, a nationwide poll, as well as a fundraiser.

Spa Esprit Group, which owns homegrown brands like STRIP and TWO L(I)PS, alongside F&B brands such as Tiong Bahru Bakery, is best known for its body hair grooming services. Now, it’s starting conversations about the vulva and intimate care, so that Singaporeans can take self-care and grooming to a higher level.

The group’s founder, Cynthia Chua, said: “The Voyage to the Vulva-verse campaign aims to create open and honest conversations surrounding the vulva and intimate care, which is important if we want to continue breaking taboos and changing perspectives. We want to highlight the vulva as a natural and beautiful part of the body, one to be seen as a positive celebration and not one of shame and embarrassment.”

Photo: Spa Esprit

From now until September 22, the Voyage to the Vulva-verse Art Show will be held at Hatch Art Project and moved online from September 23. Backed by the group’s STRIP and TWO L(I)PS brands, the multi-medium art show will feature eight artists including Kristal Melson, Polina Korobova, and Hee Suhui. The works range from 3D and digital illustrations to a visual soundscape—through each artist’s own interpretation of this body part that is often objectified but rarely honoured.

Another key part of the campaign is a nationwide online poll called Enter The Y-Zone: Uncovering The Naked Truth, which hopes to uncover public sentiments on the vulva. The poll aims to gain insight into Singaporeans’ perceptions on the vulva, from body image to intimate health.

The movement has also partnered with Go With The Flow, a local non-profit organisation that aims to eradicate period poverty and period shame. To render support, the public can purchase exclusive campaign merchandise, such as enamel pins, coin pouches, and motel keychains—20 percent of every purchase made between now and December 31, will be donated to Go With The Flow.

More information here.

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