Join our inner circle

Get the heads up on our latest stories, promos and partner offers.

Stories from Inspire, Style

This Well-Loved Beauty Brand Aims to Become 100% Vegan Certified by 2023

by Voices Wellness 04 Jul 2021
Photo: The Body Shop

The Body Shop aims to be 100 percent vegan certified by 2023 and launch refill stations across 500 stores globally this year. By SAMANTHA FRANCIS.

In the recent decade, more beauty brands have moved towards a higher level of transparency in their ingredient list, along with greener packaging and inclusivity when it comes to skin tones. Here’s one company that has upped the ante by committing to be 100 percent vegan certified by 2023.

Well-loved especially for its body care products, The Body Shop is a British cosmetics, skincare, and perfume company with a strong presence in Asia and beyond. Already known for its campaign against animal testing in cosmetics since 1989, the company aims to have its portfolio of products certified by The Vegan Society.

Now, 60 percent of The Body Shop’s products are vegan, including best-selling ranges such as the Tea Tree skincare collection, its Himalayan Charcoal Purifying Glow Mask, Body Yogurts, and the popular Body Butters. Over the course of 2021, the new vegan Body Butters will be launched locally with the Vegan Trademark across The Body Shop Singapore stores and via their online official stores on Lazada and Shopee in the third quarter.

Photo: The Body Shop

For the uninitiated, The Vegan Society takes a thorough approach to certification and contact is made with every supplier and manufacturer of raw materials within the product catalogue. For The Body Shop, that translates to over 3,700 raw materials. Once each raw material has been investigated, each product is reviewed to make sure it is fully compliant before it receives a Vegan Trademark certification.

Meanwhile, the company will roll out refill stations across 500 stores globally this year, and a further 300 in 2022. What this means is that shoppers can soon pop into a participating store, pick up an aluminum bottle, and refill, reuse, and repeat. By switching to refills, The Body Shop aims to save over 25 tons of plastic per year.

Photo: The Body Shop

Lionel Thoreau, global brand director, The Body Shop says: “Our decision to go 100 percent vegan is a natural next step for The Body Shop. Thanks to our founder Anita Roddick, we were the first beauty company to fight against animal testing in cosmetics, and the first major global beauty brand to use cruelty-free musk in our fragrances. Vegan beauty is a critical next step in our sustainability and environmental endeavours. This, along with our global refill and in-store recycling programmes makes The Body Shop a destination for ethically minded customers.”

More information here.

8 Off-the-Beaten-Path Trips to Take in The Philippines

Meet Lumen, a New Wellness Device That “Hacks” Your Metabolism

Ask an Expert Voice

    Happening this month