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Stories from FIT, Style

London Athleisure Brand Sweaty Betty Launches in Singapore

by Voices Wellness 05 Aug 2021
Photo: Sweaty Betty

Sweat it out in style with their supportive and body-sculpting leggings. By SAMANTHA FRANCIS.

Move over, Lululemon and Lorna Jane. London-based athleisure brand Sweaty Betty has arrived on Singapore shores, promising legions of fitness enthusiasts even more activewear options. Famous for its body-sculpting technology, the brand specialises in creating technical yet stylish garments that fit all shapes and sizes. In fact, its signature bum-sculpting leggings count American actress Jennifer Aniston among its loyal fans.

Female empowerment is at the heart of the brand, which was founded in London’s Notting Hill in 1998 by Tamara and Simon Hill-Norton. The all-female design team aims to challenge conventional, function-packed activewear by incorporating bold designs that flatter the female form. Expect your derriere to look great and feel supported, whether you’re flowing through vinyasas or pumping it up with weighted squats.

Photo: Sweaty Betty

The local flagship store, located in ION Orchard, carries the brand’s full range of lifestyle and activewear, which are designed for activities such as running, swimming, and yoga. Like most athleisure brands these days, their designs also bridge the gap between workout and chill-out, with casual loungewear meant for top-notch style in and out of the studio.

Popular pieces include the Super Sculpt High-Waisted 7/8 yoga leggings, created to help your rear look perkier, as well as the Illusion Seamless Sports Bra, a long-line bra top with a double-layered design and jacquard under-layer for extra support. Need a tank top that fits into your work-from-home ensemble? The Everyday Vest will do the job, with its breathable fabric, ribbed finish, and fitted, scoop neck design. If leggings feel a tad too warm for the tropical weather, opt for the Power 6” Cycling Shorts, which offer sweat-wicking and quick-drying, along with the same lift and tuck ability as the brand’s well-loved tights.

Photo: Sweaty Betty

Those hoping to try out Sweaty Betty’s gear can take advantage of the store’s 15 percent opening discount on one pair of power leggings. These can be monogrammed in-store as well. To keep the fitness community engaged, expect classes suited to women of all fitness levels.

More information here.

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