This Earth Month, have your meat and eat it too—with Impossible Foods’ plant-based beef creations at close to 100 restaurants in The Lion City. By SAMANTHA FRANCIS.
Plant-based proteins are having a big moment in the food scene these days, as consumers become more aware of their health benefits. Swapping out meat for plants not only reduces saturated fat but also increases the amount of fibre and vitamins in one’s diet. This can lead to a lower risk of cancer, heart disease, and diabetes. Plants also use fewer natural resources like water and space, which can help counter climate change.
In line with Earth Month, Impossible Foods has unveiled a new campaign to encourage diners in Singapore to consider the impact of their food choices. For the uninitiated, the California-founded company develops plant-based substitutes for meat products, including crowd-favourites like burger patties and meatballs. By extracting heme from the root nodules of soybean plants and inserting them into genetically engineered yeast, they were able to create beef that cooks, chars, and tastes just like the real deal.
Throughout April, Impossible Foods will be launching activities, giveaways, as well as limited-time menu items at close to 100 restaurants in The Lion City. At RUBATO Italian Kitchen & Bar, diners can look forward to the Heal the Earth Impossible Meatball, which is seasoned with fresh Mediterranean herbs and filled with handmade burrata in the shape and likeness of the planet Earth.
Other highlights include Le Big Mock from Three Buns, Swensen’s Bagus Burger, Impossible BBQ Onion & Rosemary Pizza from PS.Café, Impossible Meat Pong Tau Hu from Straits Chinese, as well as the Impossible Bua Kuluak Meatballs from Chili Padi Nonya Restaurant. If you’re ordering delivery for a cosy night in, Deliveroo is also offering S$1 delivery for all participating outlets, as well as a bonus limited-edition gift with each order while stocks last.
If you’re wondering how much environmental impact you’ve made from consuming plant-based meat, check out the Impossible Impact Calculator. This interactive tool allows one to learn exactly how much reduction they’ve made in terms of land, water, and emissions footprints by choosing Impossible Beef instead of beef from cows. Plus, stand to win up to $15,000 worth of prizes—including a staycation and a Dyson fan, in a lucky draw by submitting your receipts on the microsite.
Prefer cooking up a storm? From now until April 30, Impossible Beef will be sold at Cold Storage, Giant, NTUC Fairprice and Market Place stores, as well as their online platforms.
More information here.