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Stories from Style

Cosy Up in These Homegrown Sleepwear and Loungewear Brands

by Voices Wellness 22 Mar 2021
Photo: Bells and Birds

Celebrate World Sleep Day with a blissful nap in these comfortable pyjamas and loungewear ensembles. By SAMANTHA FRANCIS

If loungewear and sleepwear pieces are starting to take over your wardrobe, know that you’re not alone. With telecommuting becoming common practice in this time and age, more people are trading formal ensembles for comfortable staples that can be easily dressed up and down according to their needs.

According to market research company Technavio, the global loungewear and sleepwear market is expected to grow by US$19.5 billion (S$26 billion) between 2020 and 2024.

In celebration of this month’s World Sleep Day, we highlight five brands in Singapore who’re putting the spotlight on versatile outfits that you’d want to wear all day—whether you’re working from home or taking a quick nap.

Photo: Bells and Birds

Bells and Birds

Known for their luxurious bridal robes, Bells and Birds also offers a collection of loungewear made of 100 percent mulberry silk. All meticulously hand-made, their midi slip dresses are odourless and hypo-allergenic, with a slightly stretchy cut for all-day comfort. Meanwhile, their charmeuse satin camisole sets come with rose lace trim for a touch of romance.

More information here.

Photo: Rawbought


Purveyors of buttery soft sleepwear, Rawbought offers high quality pyjamas and lingerie pieces that are cut, stitched, and packed in the brand’s own facilities. You’ll find matching sets, sleep shirts, and classic bralettes in a range of colours, including soft pastels, forest greens, and bright pinks.

More information here.

Photo: What’s Love Co

What’s Love Co

Sassy and a little cheeky, What’s Love Co does boxer shorts in a unisex fit. Made from 100 percent cotton, the shorts come emblazoned with subtle text that reads of mantras like “Some days I want love. Every day I want money.” Tiny details like a concealed heart-shape button make these shorts a cute addition to your loungewear collection.

More information here.

Photo: Perk By Kate

Perk By Kate

Aside from lush intimates in the form of lace bralettes and soft robes, Perk By Kate is also home to a dreamy loungewear collection. Their mulberry silk chemise comes in a wide range of colours, including mint green, sapphire blue, and champagne, while their silk camisoles come in multiple jewel tones.

More information here.

Photo: Sleebbee


As Singapore’s first and only premium bamboo sleepwear for adults, Sleebbee, whose name means “sleep like a babe”, offers quality pyjamas made from breathable and sustainable bamboo fabric. Designed for women, including moms-to-be, the sleepwear sets come in playful prints such as botanical motifs and subtle florals.

More information here.


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