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Stories from Wellness

5 Homegrown Sexual Wellness Brands to Know

by Voices Wellness 10 Jun 2021
Photo: Smile Makers.

From sex toys to sustainable period products, incorporate sexual wellness into your daily lives with these brands.  By LYDIA KWON.

While sex remains a taboo topic in our conservative Asian society, research has shown that the general public’s perspective of sexuality is gradually shifting to one of acceptance. The sexual wellness market has seen an increase in demand, with brands emerging to meet this newfound openness as they encourage one and all to embrace self-pleasure and self-care. We’ve rounded up five local brands that show us why there’s no shame in loving your body.

Photo: The Della HQ.

The Della HQ 

The Della HQ is a content and community platform that celebrates sexual wellness and related topics like period care. Readers can browse through reviews of self-pleasure toys, a directory of sexual wellness brands, stay updated on global sexual wellness initiatives, as well as participate in relevant discussions. If you’re an aspiring entrepreneur with an interest in launching your own femtech start-up, The Della HQ even has a crowdfunding sister site to support your endeavours.

More information here. 

Photo: Cultbeauty.

Smile Makers 

Gone are the days where you could only purchase a self-pleasuring device from seedy, dimly lit sex shops. Homegrown brand Smile Makers is now stocked in Watsons, Guardian, and even NTUC FairPrice in Singapore, giving sex toys a whole new level of accessibility. By choosing to sell their vibrators in mainstream retail spaces, alongside sundry items like toothpaste and toilet paper, the company aims to destigmatise sex toys, and show consumers and retailers alike that self-pleasure isn’t something out of the ordinary. 

More information here. 

Photo: ZaZaZu.


Singapore start-up ZaZaZu encourages women to infuse sexual wellness into their daily lives through a membership program that grants subscribers access not only to pleasure tools, but also workshops, e-books, fitness classes, and audio sensory experiences centred around the celebration of female sexuality. ZaZaZu’s free membership makes sexuality accessible even for those on a budget, while those who fancy more privileges can opt for a paid membership of S$99/month. 

More information here. 

Photo: Hedonist.


Hedonist is an e-commerce platform purveying sexual pleasure tools for men and women, with a comprehensive range covering dildos and anal beads to lubricants and lingerie. The risqué product names are testimony to their mission of encouraging people to explore their sexuality unapologetically. You’ll find cheekily labelled items like “Batman Cock Ring” and such. Despite this, consumers need not worry about discretion—all purchased items are delivered in nondescript and opaque black bubble mailers. 

More information here. 

Photo: The Period Co.

The Period Co. 

The Period Co. tackles another aspect of female sexuality—that of menstruation. Acknowledging that the topic is still taboo to some, the company aims to “create open discussions on the topic of periods, without any feelings of embarrassment, awkwardness and shame”. With a strong focus on environmental sustainability, the homegrown brand offers reusable menstrual pads, cups, and underwear. You can shop online or at one of its stockists.

More information here. 

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